Posts Tagged ‘organic food’

Tapping Into The Singapore Organic Food Market

The market climate of organic food in Singapore is growing by leaps and bounds every year with the growing onset of the awareness of healthy eating. If you are a new distributor who is looking to expand your reach of organic food into the South East Asia region, Singapore is a great starting point. This article highlights some of the ways in which a new distributor can follow to tap into this emerging yet important market.

One of the first things that should be done by a new distributor is solid ground work. By physically visiting Singapore and getting to know the market is a a crucial point in knowing more about the general viewpoints and outlook on organic food in Singapore. Also, connections is important for the widest distribution of your organic products. Building strong relationships with potential local distributors is highly beneficial for your business. You can also participate in International Food Fares that are regularly held in Singapore to learn more about the market and people’s reaction to organic food.

As a new distributor for your organic products in Singapore, you should also aim for the widest distribution methods available. One good way to ensure that your organic products get the widest reach in Singapore would be to work with and appoint local agents to help distribute your organic products. Although Singapore is reputed to be a country where business dealings operate like clock-work, these local distributors have tacit knowledge about the implicit working environment in Singapore and would no doubt, guarantee that your organic products gets distributed faster one way or another.

Organic food in Singapore has a small albeit loyal following. It is because of this, traditional organic suppliers in Singapore have always kept the prices high in order to compensate for the short shelf life and the small niche crowd. This invariably turns away a lot of first time buyers who wants to try organic food in Singapore but are deterred by the high price of organic foodstuff. To increase your market share, a good strategy is to price your organic food in Singapore competitively. A good gauge for a competitively pricing of Singapore organic food would be at 50 percent or less compared to the price of conventional, non-organic food.

Although price is a major factor for attracting new customers into trying and consuming organic food, another strategy would be the differentiation of your products. By using smaller packaging sizes as well as attractive packaging covers, you stimulate and attract attention to your product. In addition to that, you can also state and explain the benefits of your organic products to the consumers. Why smaller packaging sizes ? Small packaging sizes subtly encourages first time consumers to pick your product up and try it. To further encourage consumers to continue buying organic foodstuff, you can include recipes or instructions on how to consume the particular organic food that they are buying.

In conclusion, organic food in Singapore is a growing trend and will continue to do so as people get more educated about how their choices of food affect their health of not only themselves, but their families. This would mean a continuously growing market for any organic importers and distributors. By tapping on this growing market, the new distributor may even gain a large new entrant foot hold in the lucrative South-East Asia market.


Be the first to comment - What do you think?  Posted by admin - June 21, 2018 at 12:09 pm

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Organic Food Trend in Singapore

The new study by the Organic Monitor named The World of Organic Agriculture: Statistics & Emerging Trends 2010 reported that the global organic sales reached $ 50.9 billion in 2008, double the $ 25 billion recorded in 2003. Projected growth is between 20 and 30 percents, worldwide.

The organic food trend, which started in the 70s as a reaction to widespread use of agrochemicals in food production is now a major player in the food production and is not just a niche any more. The trend encompasses consumers, agricultural producers, food distributors, farmers, and affects even the financial market.

Organic agriculture started as local phenomena, people growing food mostly for themselves and for their neighbors. This trend grows into a growing popularity of small local producers, which could produce healthy, fresh food on a small scale for a reasonable price.

A lot has changed since. In 2008, land farmed organically in the world totaled 35 million hectares. This acreage was farmed by 1.4 million producers from 154 countries. The area of ​​organic agricultural land increased all over the world by nine percent compared to 2007. The majority – 22 million hectares – were grassland. More than 8.2 million hectares were used for cropland. Almost 31 million hectares that are organic are wild collection areas and land for bee keeping.

The regions with the largest area of ​​organically managed land are Oceania (12.1 million hectares in Australia, New Zealand, and surrounding island states), Europe (8.2 million hectares), and Latin America (8.1 million hectares).

Spire Research and Consulting together with the SP Joint Center of Management, Singapore, published the results of their study, which found that, from the small market in 2002 worth just about S $ 10,000, organic market grew to S $ 68 million in 2008. This growth trend is expected to continue at the rate of 20 to 30 percent per year.

Although the price of organic food in Singapore is about 112 percent higher than the price of the same produce grown traditionally, this did not deter the loyal organic shoppers. When interviewed, they said that the economic crisis did not force them to change their habits. Their reason for choosing organic food were the same as in the rest of the world: health safety, superior taste, environmental concern and fashion consciousness.

The study found that the organic market in Singapore still consists of high and middle income locales and expatriates, and in order to continue growing needs to reach the mass market. The suggested measure is to introduce government certification of local organic growers, in order to increase confidence of shoppers.
According to CNN, organic food continued popularity trend parallels other similar trends, all related to the increased health concerns of average consumers: slow cooking, vegetarianism, flexitarianism (mostly plant-based diet), locally grown food and functional foods (foods with added value like vitamins).

The healthy eating is not the only reason for the persistent popularity of organic food. There is also an increased search for healthier lifestyle, especially among baby-boomers, who are reaching retirement age and searching for more meaningful existence. Many are opting for organic agriculture, as a way to live and to feed themselves.


Be the first to comment - What do you think?  Posted by admin - June 11, 2018 at 5:16 am

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Organic Food Market in China Soaring

Organic Food Market in China Soaring

When people think of China they really do not think about organic foods. In fact, due world news about their pollution in China many people see it as a polluted wastland. Of course, China is a huge place, and the pollution is only near the factories and down River from these regions. We have all heard about the dolphins in the Yangtze River, and we know that river will be void of life and oxygen within less than a year.

Most of us have also heard that off the coasts of Shanghai and Beijing there are huge dead zones in the ocean. Never in 1 million years we would consider that the Chinese are very much into organic foods. But did you know that they import an abundance of organic foods from all over the globe, and they still have over 1000 certified organic growers domestically.

So not only are the Organic Farm product imports doing well there, but it is a new huge domestic industry. In fact, there is more organic certified food production in China than in the United States; I bet you did not know that? Not only that but it is growing by leaps and bounds, and there are expected to be 2500 certified organic growers domestically in China by 2012.

The growing middle class in China wants safer food products, and they realize how important organic foods are. You must understand it goes good with their culture, and fits right in with their eastern style medicine, and holistic health habits. The organic food market in China could easily become a $ 10 billion industry within the next decade. Please consider all this.


Be the first to comment - What do you think?  Posted by admin - January 1, 2018 at 9:15 pm

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Organic Food In Singapore – A Market View

Organic Food In Singapore – A Market View

Just a few years ago, organic food in Singapore used to be unheard of and had an infamous reputation for being indentured from traditional foods. However, ever since the major epidemics that had happened in the world including Sars and the avian flu, people are starting to look for alternative health food to supplement their diets because they believe it can boost their immunity system.

Here, organic food is now making inroads rapidly in Singapore and has even extended its reach to heartland areas. It used to be only large super markets have an organic food corner but nowdays, even the small supermarkets in the suburbs stock a wide range of both locally grown Singapore organic food and imported organic foodstuffs too.

Although the prices of organic food has not come down much through the years compared to some of the other more common food supplies, it still does not deter most people from trying an organic product or two. These people, although they make up a small group in comparison to the general population, are very loyal to the organic brands that they consume. In fact, the total revenue from these group of people can support the 50 organic food stores in Singapore. An approximate spending figure on the organic food market in Singapore is around $ 6 million to $ 10 million dollars annually.

The market of organic food in Singapore are both widely accepted by both the young and the old in Singapore. A survey found out that the youngger crowd consisting of professionals, managers, entrepreneurs and young business people consume organic food regularly. They usually buy large quantities of oat and organic brown rice to supplement their typical asian diet of rice. Some of the organic food stores in Singapore are finding it hard to keep their organic food in stock even, because the demand for such organic food is high. Many of these people received receiving health benefits and an improved immune system from drinking organic fruit juice and eating organic foodstuffs.

Traditionally, organic food in Singapore are imported from Australia, New Zealand and the United States, with the US being the major exporter and bringing in the bulk of organic food into Singapore. However, due to the increasing demand for a wider range of organic products, neighboring countries like Thailand and Malaysia have committed themselves to be future sources of organic products which are coming in to Singapore.

With the recent government master plan of attracting more foreign talents into Singapore, more and more foreign talents are forming a sizeable expatriate community here. These large expatriate communities made up mostly of Western and Japanese professionals and their families also purchase organic products on a regular basis.

Singapore is becoming one of the most important markets for organic food. However, as a whole, the market for organic food in Singapore is still growing but its set to increase dramatically in the coming few years.


Be the first to comment - What do you think?  Posted by admin - December 29, 2017 at 2:54 am

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