New Massive 628-pax Japan Food Town – 16 eateries opening at Wisma Atria’s Isetan on July 16, 2016



In July, a new cluster of 16 Japanese restaurants will open on the fourth floor of the Isetan department store in Wisma Atria, many of them the first overseas branches of popular eateries in Japan. Called Japan Food Town, its tenants include Sushi Takewaka, which is opening its first outpost beyond the 28-year-old shop in Tokyo’s famous Tsukiji market. The Singapore outlet will serve sushi made using more than 20 types of fish, including hon-maguro and sea bream. Another highlight is udon restaurant Sato Yosuke, which has a 150-year-old tradition of serving handmade Inaniwa udon, a thinner version of the noodles. There is also Nabe Seizan, an offshoot of two-Michelin-starred kaiseki restaurant Seizan, which is in Mita, Tokyo. It serves Japanese hotpots featuring a dashi stock. Diners can also tuck into fried chicken from Rang Mang Shokudo, a Tokyo chain known for its buttermilk-marinated chicken; or sip sake from Dassai, a prestigious sake brand from Yamaguchi Prefecture, which will open its first overseas bar here.

The restaurants have been selected out of more than 100 shortlisted ones in a Japan-wide search last year. So far, all but one of the 16 eateries have been confirmed. Japan Food Town aims to showcase the best of Japanese food culture. The $8.5 million project is a collaboration between the Japan Association of Overseas Promotion for Food & Restaurants and the Cool Japan Fund. The fund, which is backed by the Japanese government, supports projects that promote Japanese goods and culture overseas.
More than half of the set-up cost of Japan Food Town were borne by the Cool Japan Fund, says Mr Nobuyuki Ota, 62, its chief executive. The restaurants were chosen for their heritage, service, quality of food and speciality dishes, he adds….

1. ANZU
This eatery uses fresh produce from Kyushu and serves signature dishes such as deep-fried black pork.
2. BONTA BONTA
This shop, which is from Tokyo, sells onigiri (Japanese rice balls) which are made with Kinmemai rice, a low-calorie brown rice.
3. DASSAI BAR
Sip on sake such as Dassai 23, which has peach and melon notes, and sake-based cocktails such as the Sakura Sling, which commemorates the 50th year of diplomatic relations between Singapore and Japan this year. It will also be served in the Long Bar at the Raffles hotel.
4. HOKKAIDO IZAKAYA
This off-shoot of a restaurant in Tanjong Pagar offers Hokkaido delicacies using produce from towns such as Yakumo and Akkeshi.
5. MACHIDA SHOTEN
Slurp up its signature ramen, cooked to diners’ preferences in a tonkotsu shoyu broth, and served with a bowl of rice.
6. NABE SEIZAN
This eatery, which specialises in nabe or Japanese hotpot, is an offshoot of two-Michelin-starred kaiseki restaurant Seizan in Tokyo.
7. RANG MANG SHOKUDO
The Japanese-style fried chicken chain from Tokyo serves double- fried chicken that has been marinated in buttermilk for six hours.
8. SABAR
Savour saba or mackerel from Aomori Prefecture here.
9. SHABU SHABU TAJIMAYA
Started in 1997, this eatery serves hotpot dishes such as shabu shabu and sukiyaki.
10. SATO YOSUKE
The shop specialises in Inaniwa udon which is known for its smooth texture. The thin and chewy noodles are handmade in Akita Prefecture.
11. SUSHI TAKEWAKA
The 28-year-old sushi shop from Tokyo’s Tsukiji market serves 30 to 40 types of sushi using more than 20 types of fish. It also serves deep-fried items such as sea urchin tempura.
12. TEMPURA TSUKIJI TENKA
This restaurant, which serves tempura and donburi, is run by the Tokyo Sushi Academy, a sushi school in Chinatown Point.
13. OSAKA KITCHEN
Get transported to Osaka with dishes such as teppanyaki-style wagyu beef and okonomiyaki (savoury cabbage pancakes).
14. YAKINIKU HEIJYOEN
The restaurant is known for yakiniku using quality beef such as Matsusaka beef from Japan.
15. YOMODA SOBA
The noodle joint, which attracts long queues at its Tokyo store, serves soba bowls topped with vegetable tempura.

A new cluster of Japanese restaurants in Wisma Atria will feature new names from Japan. Massive 628-pax Japan Food Town opening at Wisma Atria level 4 in July 2016. Real deal Japanese food. 16 eateries in Isetan Orchard’s new Japan Food Town. Japan Food Town Will Bring Some Of Japan’s Best Eateries To Singapore. Japan Food Town to open at Wisma Atria on 16 July 2016. Here’s what to look forward to.

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